Helping Good Companies Become Great Brands!

In a partnership with Madison's Magic 98, Gilda's Club Founders UW Athletic Director Barry Alvarez and his wife Cindy, we raised over $500,000 for Gilda's Club Madison!  

National artists such as Cindy Lauper, Brent Musberger, Lily Tomlin and many more joined local personalities Mayor Dave, UW Band Director Mike Lekrone, UW Coaches Bret Bielema, Mike Eaves, Lisa Stone and Bo Ryan.  It was an exhausting couple of days but so incredibly worth it to help build a 'Clubhouse' for cancer patients and their families.


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    Strategic Brand Marketing's Peggy Gunderson gets some help from UW Football Coach Bret Bielema and Bucky Budger during the Magic 98's Concert for Gilda's Club
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    Peggy Gunderson with Gilda's Club founders, Barry and Cindy Alvarez
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    Bret Beilema on air promoting Magic 98's Concert for Gilda's Club
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    Barry Alvarez in the studio to discuss Magic 98's Concert for Gilda's Club

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