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Hyundai’s Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game
After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl 51. This year, it will run a 90-second spot in the post-gun slot, the first ad to run after the game ends. But there’s a catch: Hyundai will film the ad, which it is describing as a documentary, during the Super Bowl itself.
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The Importance of Branding in Modern Political Campaigns
As the country gears up for another presidential election, branding has become a pervasive and vigorous component of politics. It should not be surprising that the presidential candidates, and voters who will soon go to the polls, pay more attention to these logos than every before.
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Make Awesome Service Your Secret Weapon!
Brands need to be unique, memorable, and consistent. But traditional broad reaching, high frequency advertising isn’t always an option for growing brands. So, how does today’s small business go about building their brands?
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Using Your Storytelling to Strengthen Your Brand
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience.
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Avoid These Visual Mistakes When Marketing to Women
Visual communication has risen in parallel with women’s economic power, which means it’s a smart idea to conduct a review of our marketing images to make sure they’re still relevant. Here are four common mistakes to avoid
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Isthmus Independent Business Awards
Isthmus Publishing Company and Monona State Bank are pleased to announce the winners of the 2014 Isthmus Independent Business Awards. Isthmus received a plethora of notable nominations and qualified candidates for awards in ten categories, and a committee of judges met and determined the winners.
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Ken Segall
All of us at Strategic Brand Marketing are knee-deep in thought as we fill out our NCAA brackets for March Madness! (Go Badgers!) We did, however, take time out to lunch with author and creative writer, Ken Segall. Ken shared some great stories of his ‘adventures’ working with Apple’s late CEO, Steve Jobs, working together on Apple’s brand marketing. He has written these stories in his New York Times Bestseller “Insanely Simple: The Obsession That Drives Apple’s Success”.
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Personal Branding 101
Developing a personal brand is similar to product branding. The overall goal with branding is to differentiate yourself (the product) in the market so you can attain your objectives, be those landing your dream job or becoming a famous singer.
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The Best Times to Post to Social Networks
When it comes to social media marketing you want to make sure you get the most out of each and every single post you make in terms of reach. One of the best ways to maximize the reach of your social media posts is understanding the best (and worst) times of day to share content. Full Article

Facebook to Charge Merchants to Run Offers
Facebook Inc. said it will start charging business to run offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.
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3 Olympian Strategies to Get Gold-Medal Tough in Business
Just like elite athletes competing in the Olympics, you need to have your head in the game when you’re trying to grow your business and your brand. Becoming mentally tough is as critical to your success as regular training, says former tennis pro and performance coach Steve Siebold, who has worked with top athletes like Andre Agassi. Full Article

The Top Ten Lessons Steve Jobs Taught Us
He’s irreplaceable. We’ll never see anyone else like him. Edison, Einstein, Henry Ford... he has left an indelible mark on our society in the last 35 years and for many more to come. Yet despite his greatness, he also taught us that he’s just a man. He got up everyday, like you and me. He kissed his family goodbye and threw his heart and soul into his work - his passion - just like we can. We all can be great. Full Article

5 Proven Strategies For Maximum Brochure Exposure
There are many approaches to marketing with brochures. You cannot just have generic content and generic marketing messages. You have to have a strategy or an angle of attack so that your color brochures get better results in marketing.
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7 Tactics to Delete From Your Email Marketing NOW
Take a quick look at your favorite blogs. Now take a gander at Twitter, Facebook, and LinkedIn. All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. In fact, sometimes we need to STOP doing things in order to improve results or make time for new strategies. Full Article